The McFadden Group: bringing you the finest homes of dc, md and va for 20+ years
 

OUR SERVICES:   Marketing For Sellers

When we list a property, we immediately implement a comprehensive marketing plan that produces fast results for our clients. Our strategy is guided by 3 objectives: speed, quality, and broad exposure. We design a customized program for each property using the following techniques:

Home Photography
The photography of your listing is the most important step in our marketing efforts. Photography affects everything - virtual tour, print materials, high-definition video, advertising and web sites. Our professional photographers deliver unparalled experience, technology and quality to show your listing at its absolute best. One photo shoot captures all of the images needed for a great virtual tour, high-definition video, top quality color print materials, iFlyer and print media advertisements.

Fusion PhotographyAll listings feature industry-leading HomeVisit Fusion Photography.

The Best Virtual Tour System in Real Estate
Our virtual tours are designed to attract more viewers, capture their interest longer, and sell properties faster. Fully interactive and flawlessly responsive, our virtual tours give today's sophisticated buyers more of what they're looking for: more visuals, more control, and more information about the home. Features include: one-click access to more visuals than any other tour: photos, floor plan tours, HD videos and spherical panoramic images; interactive, image-rich floor plan tours; HD YouTube videos; three types of geospatial mapping; touch screen device compatibility; a social media sharebar; and printable high-resolution brochures.

   Tour Example 1 >     Tour Example 2 >     Tour Example 3 >

Captivating Print Materials
We produce high-quality color materials for all of our properties. We have a wide range of pieces designed to be used together to market your home. These include two- and four-page brochures, oversize direct-mail cards, and more. We ensure that when buyers and agents come to your home, they leave with a print piece that stands out in the market. With deeper colors, sharper detail, and deluxe paper stock, we provide superior print quality your buyers can see and feel.

View Brochure Example >

View Direct Mail Card Example >

View Flyer Example >

Video Production Services

Fusion PhotographyProperty video done right! Our professional video team from HomeVisit uses the best technology, equipment and techniques to produce captivating and compelling videos for your listings, including the best cameras, lighting, cinematic sliders, dolly tracks, cranes and MOVI - the revolutionary 3-axis gyroscopically stabilized floating camera. Video is the fastest growing method to promote homes online.

Select listings feature industry-best HomeVisit Pro HDVideo.

>> View Pro HDVideo Example


Email Marketing
We are able to increase your property's exposure on the web through direct email marketing. Our iFlyers accentuate your property with vivid photos and text. In keeping with the aesthetics of our print advertising materials, the iFlyer is mailed to an extensive list of thousands of agents around the Capital Region, including our exclusive directory of top-producing agents.

>> View iFlyer Example




Washington Fine Properties / Fine Properties International
Equal Housing / Realtor